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دورة مساق إدارة التسويق

وصف المساق : يهدف هذا المساق إلى توضيح المفاهيم والتطبيقات المختلفة المرتبطة بالتسويق كأحد وظائف المنشأة وذلك من خلال تعريف التسويق، مبادئه، أهميته، منهج دراسته، المزيج التسويقي, المزيج الترويجي، هيكل التنظيم التسويقي، سلوك المستهلك، العوامل المؤثرة في التسويق، بحوث التسويق، تكاليف التسويق، دراسة مستفيضة للسلعة والسوق وسياسات التسعير والطلب, أدوات التسويق الحديث.

Instructor DeVidya E-Learning

Updated مارس 26, 2022

About Course

Course Content

محاضرات

Chapter1: Marketing management introduction- main concepts of marketing- 1

33:06
Chapter1: Marketing management introduction- main concepts of marketing- 2

40:05
Chapter1: Marketing management introduction- main concepts of marketing- 3

47:09
Chapter1: Marketing management introduction- main concepts of marketing- 4

40:16
Chapter1: Marketing management introduction- main concepts of marketing- 5

49:46
Chapter2: Analyzing the Marketing Environment -1

36:35
Chapter2: Analyzing the Marketing Environment -2

38:53
Chapter2: Analyzing the Marketing Environment -3

41:56
Chapter2: Analyzing the Marketing Environment -4

38:41
Chapter2: Analyzing the Marketing Environment -5

30:20
Chapter3: Consumer Markets and Consumer Buyer Behavior -1

41:52
Chapter3: Consumer Markets and Consumer Buyer Behavior -2

41:34
Chapter3: Consumer Markets and Consumer Buyer Behavior -3

38:15
Chapter3: Consumer Markets and Consumer Buyer Behavior -4

42:55
Chapter3: Consumer Markets and Consumer Buyer Behavior -5

45:07
Chapter3: Customer — Driven Marketing Strategy -1

33:40
Chapter3: Customer — Driven Marketing Strategy -2

38:17
Chapter3: Customer — Driven Marketing Strategy -3

40:02
Chapter3: Customer — Driven Marketing Strategy -4

38:41
Chapter3: New-Product Development Product Life-Cycle Strategies -1

35:38
Chapter3: New-Product Development Product Life-Cycle Strategies -2

42:21
Chapter3: Strategies -3 /Chapter4: Products, Services and Branding Strategy -1

46:20
Chapter4: Products, Services and Branding Strategy -2

33:28
Chapter4: Products, Services and Branding Strategy -3

21:36
Chapter4: Pricing Strategies -1

37:50
Chapter4: Pricing Strategies -2

42:06
Chapter4: Pricing Strategies -3

34:20
Chapter5: Advertising and Public Relations -1

33:19
Chapter5: Advertising and Public Relations -2

32:01
Chapter5: Advertising and Public Relations -3

31:48
Marketing Application Cases – 1

30:18
Marketing Application Cases – 2

53:51
Marketing Application Cases – 3

54:06

A course by

DeVidya E-Learning

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دورة مساق إدارة التسويق

About Course

Course Content

محاضرات

Chapter1: Marketing management introduction- main concepts of marketing- 1

Chapter1: Marketing management introduction- main concepts of marketing- 2

Chapter1: Marketing management introduction- main concepts of marketing- 3

Chapter1: Marketing management introduction- main concepts of marketing- 4

Chapter1: Marketing management introduction- main concepts of marketing- 5

Chapter2: Analyzing the Marketing Environment -1

Chapter2: Analyzing the Marketing Environment -2

Chapter2: Analyzing the Marketing Environment -3

Chapter2: Analyzing the Marketing Environment -4

Chapter2: Analyzing the Marketing Environment -5

Chapter3: Consumer Markets and Consumer Buyer Behavior -1

Chapter3: Consumer Markets and Consumer Buyer Behavior -2

Chapter3: Consumer Markets and Consumer Buyer Behavior -3

Chapter3: Consumer Markets and Consumer Buyer Behavior -4

Chapter3: Consumer Markets and Consumer Buyer Behavior -5

Chapter3: Customer — Driven Marketing Strategy -1

Chapter3: Customer — Driven Marketing Strategy -2

Chapter3: Customer — Driven Marketing Strategy -3

Chapter3: Customer — Driven Marketing Strategy -4

Chapter3: New-Product Development Product Life-Cycle Strategies -1

Chapter3: New-Product Development Product Life-Cycle Strategies -2

Chapter3: Strategies -3 /Chapter4: Products, Services and Branding Strategy -1

Chapter4: Products, Services and Branding Strategy -2

Chapter4: Products, Services and Branding Strategy -3

Chapter4: Pricing Strategies -1

Chapter4: Pricing Strategies -2

Chapter4: Pricing Strategies -3

Chapter5: Advertising and Public Relations -1

Chapter5: Advertising and Public Relations -2

Chapter5: Advertising and Public Relations -3

Marketing Application Cases – 1

Marketing Application Cases – 2

Marketing Application Cases – 3

A course by

Student Ratings & Reviews

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دورة مساق إدارة التسويق

دورة مساق إدارة مالية

دورة محاسبة مصارف والمصارف الاسلامية